Monday, August 17, 2009

Fashion History - The New Look

image from http://www.metmuseum.org/toah/hd/dior/hd_dior.htm
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In 1947, a new designer, Christian Dior, introduced his New Look. Women embraced this new feminine silhouette after the years of war, shortages and restrictions. Hollywood stars and prominent European figures became instant clients. In 1949, the New Look line alone netted a profit of FFr 12.7 million.
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The New Look emphasised the female figure with soft, sloped shoulders, defined busts and waists, and full skirts. In some of his gowns, Dior used up to 20 yards of fabric.
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In his latest collection for Fall/Winter 2009, Galliano looks back to the New Look for inspiration.

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